Rema Holland B.V. · Axel Johnson International · Maastricht, the Netherlands
Digital transformation of an international wholesaler
As marketing and IT manager and management team member: from a legacy ERP to Dynamics 365 Business Central with the landscape around it.
I did this work as an employee of Rema Holland B.V., as marketing and IT manager and member of the management team. It was not a Ducti assignment.
- Client
- Rema Holland B.V.
- Part of
- Axel Johnson International
- Location
- Maastricht, the Netherlands
- Sector
- Industrial wholesale, lifting and hoisting equipment
- Year
- 2019 to 2025
- Role
- Marketing and IT manager, management team member, project lead




Situation and question
Rema grew from 8 to 20 million in revenue with a deliberately small team. The systems did not grow along: a legacy ERP, product information in several places, documents by hand and certificates that customers requested by mail.
The assignment from management and the group: put one modern landscape in place without disturbing daily trade.
Approach
- 01
Selection and business case
Package choice together with the group, business case and budget, partners selected and managed.
- 02
Processes first
Assembly to order, just in time and the service processes recorded and improved before they went into software.
- 03
Phased rollout
PIM, document generation, EDI and portals step by step, with Business Central live in January 2025 as the final piece.
- 04
Bringing people along
Training per department, key users, and personally approachable from shop floor to management.
Delivered
- Dynamics 365 Business Central live in January 2025 for more than 50 users and suppliers in 7 countries
- Azure integration layer with Logic Apps and Service Bus between ERP, warehouse, transport and partners
- Product information system with 3,500 products as the source for catalogue, web shop and documents
- Document generator with 21 templates in 4 languages for quotes, order confirmations and certificates
- Certificate portal with 85,000 migrated certificates, retrievable by customers themselves
- EDI with customers and suppliers for orders, dispatch notices and invoices
- Power BI and Jet Analytics reporting for management
Result
- revenue with a small team
- 8 to 20 m
- users on the new landscape
- 50+
- certificates migrated
- 85,000
- in documents and portals
- 4 languages
The landscape is in place and in daily use. In 2026 Rema asked me back as external project manager for the next step, the service portal.
Technology
Together with
For those who want to know, the technology behind this project.